Swachata Abhiyan In English Essay Format

Swachh Bharat Abhiyan: Making India Clean & More

September 23, 2014

by Rumani Saikia Phukan

Mahatma Gandhi had rightly said, “Sanitation is more important than Independence”. He was aware of the pathetic situation of Indian rural people at that time and he dreamt of a clean India where he emphasised on cleanliness and sanitation as an integral part of living. Unfortunately, after 67 years of independence, we have only about 30% of the rural households with access to toilets. President Pranab Mukherjee, in his address to Parliament in June 2014, said, “For ensuring hygiene, waste management and sanitation across the nation a “Swachh Bharat Mission” will be launched. This will be our tribute to Mahatma Gandhi on his 150th birth anniversary to be celebrated in the year 2019”.

First Cleanliness Drive Started on 25 September 2014

A cleanliness drive, just before the formal launch of the Swachh Bharat Abhiyan, was carried out from 25 September till 23 October by all offices up to panchayat level. As a part of the awareness campaign, the Delhi Government also covered more than eight lakh ration card holders by sending sms to their mobile numbers.

Swachh Bharat Launched on 2 October 2014

The Narendra Modi Government launched the “Swachh Bharat” movement to solve the sanitation problem and waste management in India by ensuring hygiene across the country. Emphasising on “Clean India” in his 2014 Independence day speech, PM Modi said that this movement is associated with the economic activity of the country. The prime objective of the mission is to create sanitation facilities for all. It aims to provide every rural family with a toilet by 2019.

Objectives of Swachh Bharat Abhiyan

The objectives of the Swachh Bharat Abhiyan include the following

  1. Construct individual, cluster and community toilets.
  2. Eliminate or reduce open defecation. Open defecation is one of the main causes of deaths of thousands of children each year.
  3. Construct latrines and work towards establishing an accountable mechanism of monitoring latrine use.
  4. Create Public awareness about the drawbacks of open defecation and promotion of latrine use.
  5. Recruit dedicated ground staff to bring about behavioural change and promotion of latrine use.
  6. Change people’s mindset towards proper sanitation use.
  7. Keep villages clean.
  8. Ensure solid and liquid waste management through gram panchayats.
  9. Lay water pipelines in all villages, ensuring water supply to all households by 2019.

What is Modi’s opinion?

Modi has directly linked the Clean India movement with the economic health of the nation. This mission, according to him, can contribute to GDP growth, provide a source of employment and reduce health costs, thereby connecting to an economic activity. Cleanliness is no doubt connected to the tourism and global interests of the country as a whole. It is time that India’s top 50 tourist destinations displayed highest standard of hygiene and cleanliness so as to change the global perception.

Clean India can bring in more tourists, thereby increasing the revenue. He has appealed to the people to devote 100 hours every year to cleanliness. Not only the sanitation programme, Modi also laid emphasis on solid waste management and waste water management. Nitin Gadkari, Union Minister of Rural Development, Drinking Water & Sanitation, said that solid and liquid waste management activities using scientifically proven advanced techniques will be launched in each gram panchayat. Narendra Modi has also directed that separate toilets for boys and girls should be provided in every school in the country by 15 August, 2015.

Modi’s Nominees for Promoting the Swachh Bharat Abhiyan

On 2 October, 2014, Modi nominated nine celebrities from various fields to propagate the mission, considering the new age marketing via social media. The nominated personalities included, Anil Ambani, Mridula Sinha, Baba Ramdev, Kamal Hassan, Priyanka Chopra, Sachin Tendulkar, Salman Khan, Shashi Tharoor and the team of the TV series Taarak Mehta Ka Ooltah Chashmah.

On 25 December, Modi nominated nine more people including the comedian Kapil Sharma, Sourav Ganguly, Kiran Bedi, Padmanabha Acharya, Nagaland Governor, Sonal Mansingh, Ramoji Rao of Eenadu group and Aroon Purie to take forward his “Swachh Bharat Abhiyaan”. Some organisations such as the Institute of Chartered Accountants of India, India Today, Eenadu and the popular “dabbewale” of Mumbai were also nominated to be the torchbearers.

Funds Allocation

This project is expected to cost over Rs. 2 lakhs crore. Fund sharing between the Central and State Governments and Urban Local Bodies is allocated in the ratio of 75:25. It has been officially stated that for North Eastern and special category states, the allocation of funds is in the ratio of 90:10. To give a boost to the project, the government has sought financial and technical support from the World Bank. Also, all big corporates and private organisations are asked to join the movement as part of their Corporate Social Responsibility (CSR) initiative.

Measures Proposed in 2015-16 Union Budget

Describing Clean India campaign as a “programme for preventive healthcare, and building awareness”, the Finance Minister Arun Jaitley proposed that the donations made to the Swachh Bharat Mission and the Clean Ganga Fund will be eligible for tax deductions under the Income Tax Act. The budget also proposed Swachh Bharat cess on select services at the rate of up to 2 per cent. The resources generated from this cess will be leveraged for funding initiatives towards the campaign.

Construction of 31.83 lakhs Toilets till January 2015

According to government data, in January 2015, 7.1 lakh individual household toilets have been built under this dream project. This number is considered the highest for any month since its launch in October 2014. 31.83 lakhs individual toilets have been built until January 2015. So far, Karnataka is the best performer by achieving 61% of the target while Punjab is the worst performer by achieving 5% of the target.

The Pledge for All

PM Narendra Modi has urged each and every one of us to pledge the following as a part of the Swachh Bharat Abhiyan:

I will remain committed towards cleanliness and devote time for this. I will devote 100 hours per year, that is two hours per week, to voluntarily work for cleanliness. I will neither litter not let others litter. I will initiate the quest for cleanliness with myself, my family, my locality, my village and my work place”.

Let’s Make Swachh Bharat Abhiyan a Success

The PM has rightly asserted that Swachh Bharat Abhiyan should be a combined effort of both the Government as well as the people. We hope that the Swachh Bharat Mission does not become another Nirmal Bharat Abhiyan started by the previous Government in 1999 with the same mission but was far from a success.

Swachh Bharat Abhiyan should not be a mere re-branding exercise. There is no doubt about the fact that change begins at home. Every citizen of the country should take it upon himself to make this campaign a success rather than waiting for the government to do. Let us also hope that we can change the attitude of the people towards hygiene and be the change we want to see.

Recent Developments

  • The report for the cleanest cities has been released by the government. The survey conducted in the 476 cities shows Mysore to be the cleanest city in India West Bengal has made a strong place in the list as 25 cities from the state made it to the list of top 100. For More Details you can refer the following link.(http://www.mapsofindia.com/government-of-india/swachh-bharat-abhiyan.html)
  • Swachh Bharat mission head Vijaylakshmi Joshi had resigned from her post in September 2015. Her resignation came even before the Swachh Bharat mission has completed a year.

Read more :

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Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY)
Pradhan Mantri Suraksha Bima Yojana (PMSBY)
Atal Pension Yojana
Swachh Bharat Abhiyan: Bal Swachhata Abhiyan
Swachh Bharat Abhiyan: Modi Launches Cleanliness Campaign
Swachh Bharat Abhiyan: Cleanathon Campaign by NDTV India, Dettol
Swachh Bharat Abhiyan: Success Stories of a Few Villages
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Swachh Bharat Abhiyan or Clean India Campaign is one of the most ambitious projects from the Government of India and PM Narendra Modi.He officially announced the Swachh Bharat Abhiyan on 2nd October 2014 on the occasion of Mahatma Gandhi Jayanti. This is one of its kind of campaign that got national-level attention. A major goal of this campaign is to make all cities and villages of India “Open Defecation Free“. Along with it, Swachh Bharat Abhiyan aims to clean the roads, streets, and infrastructure across India. The best thing about this campaign is it is focusing oncleanliness and availability of toilets in all schools and colleges.

You as a student might see Swachh Bharat Abhiyan topic in speech and essay competitions or you may get it in exams for paragraph writing. Don’t worry! Here we are writing this article to help you guys in your speech, essay competition preparation on Swachh Bharat Abhiyan topic. In this article, we have given you the important information about Swachh Bharat Abhiyan. We will be dividing this topic into three sections.

First, we will give you important information and data about the campaign. Then we will see its implementation and impact. And finally, we will conclude the topic. Here, we are giving you the core information which you can then modify to suit in speech, essay or paragraph format. And we know that you are smart enough to do that modification. So, let’s jump to the topic.

Want to deliver a perfect speech? Check out these great tips for winning the speech game. 😀

Short Speech Introduction

One of the stark different we see between India and western countries is cleanliness, why their cities are so clean and well maintained. We need to catch up with them and what is what the today’s topic is. Good morning everybody, today I will be talking about one of the most ambitious projects of our PM Narendra Modiand that is “Swachh Bharat Abhiyan”. This campaign is very dear to our PM.

Introduction of Swachh Bharat Abhiyan, Clean India Campaign 2018

Though it not the first time that Indian government tried to launch the Clean India campaign. In 1999, the government of India launched the “Total Sanitation Campaign” which was later renamed as “Nirmal Bharat Abhiyan” by then prime minister Manmohan Singh. But, his time under the label of “Swachh Bharat Abhiyan” PM Modi made it a national priority. It was an unexpected move, no one could have imagined a prime minister of world biggest democracy will give that much importance to cleanliness. We, Indians kind of used to being a dirty country. We see it everywhere but we ignore. We blame the government, system for unavailability of infrastructure. PM Modi made it a national level campaign and urged the fellow citizens to take part. He himself took the broom in hand cleaned the road. Some may see it as a marketing or political stunt, but what it did was it made us think about cleanliness.

Click on the link to find the 250 words Sample Essay on What can I do for clean India?

Swachh Bharat Abhiyan has made a huge impact on the cleanliness and sanitation scenario in India and the progress statistics of the campaign are improving rapidly. Swachh Bharat Abhiyan campaign has its own official website and app where one can track the progress of the campaign. As we speak 31,408,280 household toilets are built, 143,491 villages / 79 districts / 3 states are open defecation free. Various politicians, celebrities, actors and sports personnel participated in the campaign and promoted it in their capacity. Famous people like Sachin Tendulkar, Kamal Hasan, Anil Ambani, Virat Kohli, Priyanka Chopra and more took a broom and cleaned the roads. PM Modi did a very good marketing of this campaign. He dreams India to be a clean country by 150th Mahatma Gandhi Jayanti by constructing 12 million toilets in rural India.

The primary goal of Swacch Bharat Abhiyan is making India Open Defecation Free(ODF) till 2019. Swacch Bharat Abhiyan is the largest cleanliness and sanitation campaign and the best part is that more than 3 million government employees, as well as school and college students, have participated in the campaign. The aim of the Swacch Bharat Abhiyaan campaign is to clean India’s 4041 cities and towns with a budget of 1.96 lakh crore which is almost $31 billion.

The best part of this is that even the film entertainment industry of India(Bollywood) has started to work in support of the eradication of open defecation problem in India by making a movie named “Toilet” starring Akshay Kumar & Bhumi Pednekar. The movie puts light on the problems of women in rural India as they have to go in the open to defecate and the necessity of building toilets in rural India. It’s nice to see that we have understood the importance of cleanliness and people are spreading awareness about it.

Swachh Bharat Abhiyan, Clean India Campaign 2018 Advantages, Benefits

Swachh Bharat Abhiyan determines to make India cleaner and open defecation free. It is one of the largest cleanliness and sanitation campaigns of India. If Swacch Bharat Abhiyaan campaign succeeds then there will be many advantages and benefits for the people in India. And those advantages, benefits are as follows.

Lower Rate of Health Problems

The successful execution of the Swacch Bharat Abhiyaan campaign can result in cleaner cities, towns, and villages. There will no open defecation resulting in the lower rate of health problems caused by lack hygiene and sanitation. It will also improve the overall health of citizens in India.

Boom for the Tourism Industry

The tourism industry in India is very big as we have got a huge number of historical places, monuments, and natural wonders. One might wonder how the hygiene is gonna help the tourism. But let me tell you, it surely will. Tourists prefer to go to places which are clean and hygienic. Due to the lack of hygiene and cleanliness, many tourist places are ignored by the tourists as they are very dirty to visit. Hence if the Swacch Bharat Abhiyaan campaign succeeds then it will definitely help the tourism industry in India.

स्वच्छ भारत अभियान मराठी निबंध | स्वच्छतेचे महत्व, फायदे, माहिती

Happier and Healthier Citizens

Hygiene is highly related to the happiness. We feel happy when we are in a clean and hygienic place. It soothes our mind. Hence if the Swacch Bharat Abhiyaan campaign succeeds then it will help to make people happier and healthier.

A better world for the next generations

If the Swacch Bharat Abhiyaan campaign succeeds then we w.

ould be creating a cleaner, hygienic and healthier world for our future generation. A healthy future when there will no diseases and health problems. Our future generations will thank us for this.

Improve the amount of Foreign Investments

India is a developing country, we have one of the cheapest labor work and a high number of resources making India the best place to invest. Many foreign companies are willing to invest in Indian economy but many obstacles are stopping them to do so and lack of hygiene and cleanliness is one of them. If the Swacch Bharat Abhiyaan campaign succeeds then it will create a better image of India in front of the world and definitely improve the foreign investment in the Indian economy.

So these were the advantages and benefits of Swacch Bharat Abhiyaan campaign.

Swachh Bharat Abhiyan, Clean India Campaign 2018 Disadvantages, Drawbacks

As every coin has two sides the Swacch Bharat Abhiyaan campaign has some disadvantages too. So let us look at the disadvantages of Swacch Bharat Abhiyaan campaign.

Higher Manpower

Swacch Bharat Abhiyaan campaign is a national level cleanliness campaign. India is the second most populated country in the world with almost 1.3 billion people. It would need a large amount of manpower so clean and build toilets across all the villages, towns and cities across India.

Higher Cost

To make the  Swacch Bharat Abhiyaan campaign successful the government needs to invest a lot of money to build toilets in the thousands of villages, towns, and cities across India. And to do so it would need a huge amount of money. It would be very difficult to run this campaign for a longer time.

Lower Participation of People

To make such a big campaign successful, people also should be participated. People should do their bit by not littering on streets and public places, avoiding open defecation. But unfortunately, people do not show much willpower to make India cleaner. People should actively take part in the activities and support the cause.

Lack of Infrastructure

Even if the people start using dustbins and stopped littering, there is no proper infrastructure to dispose of the collected garbage. This collected garbage is openly thrown in the dumping grounds. Also, poeple do damage the public property like dustbins placed in the public places. Most of the times the dustbins are overflowed with the garbage. Hence to make  Swacch Bharat Abhiyaan campaign successful it would need better and stronger infrastructure.

No Law Enforcement

Unlike most of the foreign countries, in India littering is not penalized. A person littering the streets cannot be charged with a crime. There should be some legal rules to follow by the people to maintain the hygiene and cleanliness. On the contrary, a large amount of population in India still defecate openly hence it becomes difficult to punish such large amount of people.

So these were some disadvantages and drawbacks who are becoming the obstacles to the successful execution of the  Swacch Bharat Abhiyaan campaign.


Though the in clean India campaign shows amazing results in rural India it will be a far-fetched dream to see a town or village from India to look like a western city or a town. We are dealing with the basic sanitation problems and related infrastructure. The clean India campaign started with government and citizen partnership expectation but now it looks like the only government system is working on it and people somehow left it in the middle. To achieve such Mammoth task it has to be a G2C partnership or else it’s never going to be successful. Government doing their part but the public needs to perform their duties.

In the democracy we get rights, but with forget that these rights come with duties. Somehow we forget our duties towards the nation and agitate for rights only. To make India clean, we, the people need to take initiatives, government alone can not do this. A Bottom to Top approach is also needed to be tried out. A common man, an everyday guy should care for cleanliness and sanitation, not all projects from top get implemented successfully with grass root people. We need to join the hands with them. We need to clean our local roads, society, schools, neighboring public areas etc.

Cleanliness cannot be forced on citizens, many nations like Singapore, Oman have hefty fines for littering on the road or for throwing chemicals, garbage into river or sea. In India, we know that whenever new fine is introduced corruption follows, find not the solution for this problem. (e.g. helmet, seatbelt, traffic signals) The only possible solution is a combination of awareness and practical implementation of it. Citizens and government both need to work on this in tandem.

Speech Ending

Today, I request all of you to take a pledge of cleanliness. Let’s support such noble cause of Swachh Bharat Abhiyan, Clean India Campaign. At end of it, we only get benefited from it. Say with me, “Today I take a pledge to make a Green and Clean India“. Jay Hind, Jay Bharat.

Essay On Importance of Cleanliness, Hygiene, and sanitation

Tips for Swachh Bharat Abhiyan Speech

  • Check the current Swachh Bharat Abhiyan data and stats from sbm.gov.in
  • You can even print and show the stats while delivering your speech, that will be more interesting.
  • Practice your speech in front of friends or family or at least in front of the mirror.

Tips for Essay and Paragraph Writing

  • Do not add headlines on the essay. You can add them to paragraph writing.
  • You might need to trim some information while writing a short paragraph.

If you liked this article, then please let us know in the comment section below. We also urge you to spread awareness of cleanliness and sanitation in your home, village or town and help the cause of Swacch Bharat Abhiyaan because we, the youth of India are responsible for taking India ahead. Thank you. 🙂

Also, don’t forget to rate this article. 🙂

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